Are you making one of these 17 main menu mistakes on your website. Check this list to make sure your menu isn’t hurting your rankings, leads, and sales.
This is a great list of tools that goes beyond some of the obvious ones - so make sure you scroll down the page to some of the gems.
The first step is the biggest and leaves you with no excuses that you didn’t have a blog post ready to go today.
Constantly reading and learning is the only way for a marketer to stay on top of their game.
One of the first things all new and prospective clients want to know is how long it take for a content marketing strategy to see real organic results on Google (yes, I know they aren’t the only search engine). Some want to know how long it will take to get from zero, as they don’t have a website or have as few as 100 unique relevant search visits daily. For others, they have a bit of history and…
Advice from top of the industry’s top SEOs/Digital Marketers on how to delight clients through even the most difficult SEO Slogfest.
The article is geared towards SEO agencies, but the thoughts still resonate with a DIY marketing team. SEO is getting tougher, and as the graph illustrates its takes time to really start seeing the results. You just have to push through the slog and then you’ll get rewarded for the hard work.
There’s lots of talk about marketers learning code, but here are 10 marketing tools that allow you to focus on what you’re good at: increasing conversions.
A couple of new ideas in here I haven’t tried before, can’t wait to put them to use.
Marketo is the most user-friendly. LoopFuse is the most recommended by current users. Act-On is often most often chosen by non-tech SMBs. And while SAS put on a strong showing as both a very user-f…
Well thats a new way to use Twitter!
The U.K. division of Twitter is trying to draw attention to the platform’s potential as a customer-service provider with a blog post this morning announcing just such an effort from the telecom giant O2. via @Adage
Twitter is great for customer service but this takes it to a whole new level.
You’ve invested time and energy into writing a strong, compelling white paper, and it turns out to be a hit. Your target market is loving it, and your company has gained a tremendous amount of new leads and client interest.
Congratulations! That’s exactly what a successful white paper should…
Most of the time when we include social media in a marketing plan, we are targeting the masses of consumers who may be interested in our services. Most of those campaigns are B2C (Business-to-Consumer). But we cannot underestimate the power of social media in B2B (Business-to-Business)…
Click through the link to get the details on these “10 Commandments”
- Get Focused
- Create Goals for your Content
- Become a Publisher
- Solve Problems
- Include Calls to Action
- Talk like a Human
- Show What Works
- Have some Fun
- Publish Everywhere
- Create Multi-Media
Ingenius little marketing trick from DHL.
"Predictive analytics is way ahead of even lead scoring in helping companies close new business, and new SaaS vendors make it easier for companies to adopt it."
It’s all about the data, and the more you have the better decisions you can make. I’ll be checking out some of these new vendors of predictive analytics and adding them to my arsenal of marketing tools. This kind of marketing intelligence is just too good to pass up.