Business folks like to say, "everything is marketing" or "everything is customer service". Well here's an article from Marketing Magazine with "The case to move customer service online." In smaller companies in particular, it may be necessary for the marketing team to assist the customer service team getting online and building those digital support channels. It has often been part of my marketing plan to boost customer service online; happy customers are repeat customers! Now its nice to have some stats to back it up.
If you are not following the Buffer Blog, go do it right now. Seriously, I'll wait.
Speaking of Buffer, their latest post "How We Doubled Email Signups in 30 Days" is a nice read and break down of their process. It also happens to be timely for a project I'm working on.
Who else can't wait to try out Promoted Pins on Pinterest? TechCrunch has the lead "Pinterest Expands Self-Serve Promoted Pins Platform to More Businesses". I'm still waiting for the invite, but at least its coming soon.