B2B marketing has a reputation for being boring, but these B2B content marketing case studies prove it doesn’t have to be the case.
Sure B2B marketing can seem all sorts of boring, perhaps this is why so many marketers go the B2C route* for the glamour and excitement of Facebook promotions, but its not always the case.
These examples might not work for every company, but you never know where inspiration will strike.
*I went B2C for awhile and ended up running way too many Facebook promotions and other giveaways to feel like we were doing anything smart. Overall I find B2B marketing to be more substantial and rewarding.