3 Ways to Take the 'Boring' out of B2B Content Marketing

Sure B2B marketing can seem all sorts of boring, perhaps this is why so many marketers go the B2C route* for the glamour and excitement of Facebook promotions, but its not always the case.

These examples might not work for every company, but you never know where inspiration will strike.

*I went B2C for awhile and ended up running way too many Facebook promotions and other giveaways to feel like we were doing anything smart. Overall I find B2B marketing to be more substantial and rewarding.