7 themes content marketers should embrace in 2014

  1. Recognize that content is multifunctional and can play many different roles in marketing communications, including branding and customer acquisition
  2. Focus your budgets first on content, not on the medium
  3. Go for the Long Idea
  4. Embrace new technology
  5. Use content to beat the ad blockers
  6. Connected consumers
  7. Watch Coca-Cola