Consumers Interact with Retailers' Facebook Pages More than Brands' Own Websites

Key findings of the study

  • Consumers interact with retailers’ Facebook pages (38 percent) more than the brands’ own websites (36 percent); a difference that is significantly more pronounced for younger consumers
  • 89 percent of those who interact with a retailer online through any social media outlet say that the interaction has an impact on their purchase
  • Women are twice as likely as men to be influenced by Pinterest; YouTube influences twice as many men as women