How predictive analytics for B2B sales and marketing can offer huge returns

"Predictive analytics is way ahead of even lead scoring in helping companies close new business, and new SaaS vendors make it easier for companies to adopt it."

It’s all about the data, and the more you have the better decisions you can make. I’ll be checking out some of these new vendors of predictive analytics and adding them to my arsenal of marketing tools. This kind of marketing intelligence is just too good to pass up.